Mike Mahoney - Recent Projects
Corian®/Zodiaq® Sales Prospect Mapping

Retailer locator scripts for the US region capture every ZIP code used by potential customers to find their nearest retailers. The ZIP codes are stored along with a date/time stamp so activity can be tracked over time.

• Roughly 20-25,000 lookups are performed each month. Frequency of lookups correlated with demand.
• The data provides insight into the location of our retailers vs. customer demand.
• Data is color-coded by product and projected over distributor territories.
• Analyzed over time, the maps give a measure of success in the marketing efforts of distributors in their individual territories.
• Zooming in on the data in Excel and Mappoint highlights performance of pilot projects and test marketing efforts in specific cities.
• Additional analysis using demographic data include housing value, median income and internet access by ZIP code.